Communications

Reprtoir

Reprtoir is the workspace dedicated to record labels and music publishers to manage catalogs, royalties, works, playlists and releases.

Client

Reprtoir

Date

Since Dec. 2019

Website

Live Link

Putting innovation at the service of music is what MusicTech is all about. Founded by industry professionals and supported by a dedicated tech team, committed to the music industry, Reprtoir embodies that goal perfectly.

Reprtoir and Resonance: A Four-Year Collaboration

The partnership between Reprtoir and Resonance runs deep. Dating back to before Resonance's inception, Mathilde collaborated closely with the Reprtoir team as a consultant. Today, our collaboration continues as we work hand-in-hand to enhance and maintain Reprtoir's online presence.

From optimizing SEO to fostering strategic partnerships, we've joined forces to showcase Reprtoir's innovative solutions tailored for music professionals in record labels and music publishing companies.

Crafting a Content Strategy to Share Reprtoir's Expertise

Reprtoir manages a strong editorial platform, with regular publications coming out every week. The Reprtoir blog is fully dedicated to the latest trends and insights in the music industry. Leveraging our extensive experience in both tech and music, we are able to tackle many important topics. The platform has become a resource to complete the news cycle Reprtoir’s clients need to know and understand to make their fully enlightened business strategies.

All content creation, from topic selection to publication, is meticulously handled by Resonance and occasional collaborators, ensuring a steady stream of informative articles in English published on Reprtoir's platform. Content is one of the core activities Resonance and Reprtoir have started together to provide insights and clear understanding of a complex industry.

You may even have seen Reprtoir’s thoughts on Hypebot, Digital Music News or in some newsletters like Platform & Stream.

[Quote on SEO from Dom]

Building Media Presence for Reprtoir

Speaking of medias, Reprtoir is a proud partner of Music Business Worldwide and Digital Music News for several years now. The dialog between the two entities is managed by Resonance’s team, helping out on the ongoing dialog to optimize these collaborations. From display to deeper partnerships, we have been working to set a special place for Reprtoir.

In 2023, we initiated a collaboration between Reprtoir and Digital Music News to announce the release of Audio AI, Cyanite’s tech integration into Reprtoir. Now, all users of Reprtoir can use AI to auto-tag their tracks in their catalog and look for what they need through similarity search. This groundbreaking feature, showcased through a livestream panel discussion, marked a significant milestone in Reprtoir's evolution.

Lara Angelil from Reprtoir, Markus Schwarzer from Cyanite, Danny Dunlap from Beacon Street Studios and Juvenal Juarez from Gerencia 360 Inc. were part of the discussion, moderated by Paul Resnikoff from Digital Music News. We are glad to have had the opportunity to create the space for such an interesting and important conversation on the changing workflows in the music business with the rise of AI:

Establishing an Online Presence

Whether it be Social Media or webinars, Reprtoir effectively communicates its solutions, ensuring accessibility and responsiveness to inquiries. Resonance actively supports these initiatives by amplifying Reprtoir's online presence through strategic B2B communications and social media engagement.

Resonance is here to share and highlight Reprtoir’s presence online and at events, which you’ll surely see more and more in the years to come!

Resonance is proud to have started working with Reprtoir since the beginning and we are looking forward to the next steps!

Reprtoir, the all-in-one workspace

The first workspace to gather many key features for the music business has been created back in 2015. Once the software was created by the licensing company Rendez-Vous Digital, the team realized no other offers were able to offer such a wide range of services specifically for the music industry. And Reprtoir was commercialized on its own.

With Reprtoir, music companies can:

  • manage their catalogs on a CMS designed specifically for music assets and their metadata,
  • send private playlists with real-time data analytics,
  • create bulk files to release tracks through Believe or The Orchard
  • automate royalty accounting workflow through the software

For more information, you can visit reprtoir.com

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