Resonance is 2! The road to entrepreneurship in MusicTech

Here we are, 2 years in.

Resonance is the result of years of consulting, building and meeting with the right people. How did we get to that?

We’re excited to share our journey through the first two years of entrepreneurship in MusicTech, where we created and solidified the first Communications and Business Advice Agency in the field. Let us take you through our story:

Creating Resonance

The idea for Resonance was born out of Mewem, a mentorship program for women entrepreneurs in music. In 2022, Mathilde, a mentee, and Natacha, a mentor, participated in the program. After months of workshops and mentoring, Mathilde and Natacha decided to join forces and create an agency together. What started as freelance work for Mathilde evolved into the founding of Resonance.

In September 2022, Mathilde officially became the Founder and President, while Natacha took on the role of Co-founder and Managing Director. Resonance made its debut at MaMA 2022, marked by meetings, announcements, and a launch event during the conference.

Resonance settling in the MusicTech landscape

Beginning of 2023 comes quickly and we we setting up shop, we focused on establishing Resonance by transitioning existing clients and setting the stage for growth. This involved a lot of administrative work to ensure that no major changes happen in our relationship with our clients.

💡 One thing we always put great attention on is to put our clients first. Companies that worked with Mathilde before Resonance’s creation transitioned smoothly, and our close, collaborative relationships continued unchanged. We integrate closely with our clients' teams, ensuring personalized and dedicated service.

We then grew quickly, hiring our first intern and moving into our first office. We joined the Mila Family in Paris’ 18th district, becoming part of yet another strong music ecosystem (by the way, Mathilde is now part of the Board of Mila!).

Finally, right before Summer, we launch our new offer: PR for MusicTech businesses! Another service added to the series, to make sure we meet all our clients’ needs, from strategy to operations, with tailored solutions.

Spreading the word about Resonance

With our services and client base established, we focused on getting our team out there. We attended several key events:

And last but not least, we welcomed our new teammate, Enzo, who joined the team in September 2023. His role focuses on client projects and supporting the agency’s growth. It was another fast-paced and productive year!

2024: Full Speed Ahead for Resonance

2024 has been just as lively as the previous year! We kicked off the year by staying active in the MusicTech ecosystem and attending major meetups:

Now that we’re back, it’s time to focus on our ongoing projects and prepare for what’s next. So far, we’ve supported more than 15 companies and are currently working on 7 projects at the agency. Stay tuned for the latest updates on our work and new use cases coming soon! Discover our work with clients now!

Resonance is now unveiling new use cases, latest operations with our clients and a brand new presentation of our services. We’re also launching our newsletter, subscribe now! Be part of it, let’s talk about how we could work together!

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